The Great Girlfriends
In this episode, you’re going to learn how incorporating public relations in your career kit can elevate your entire profile and bring you the media you deserve.
Listen and learn:
- How DIY creator Nikkia McClain approaches pr and teaches women the importance of elevating their profiles.
- How PR can be done WRONG and what you need to fix immediately.
- PR hacks that don’t require an entire team of people
About Nikkia McClain:
Nikkia McClain, in her former career, worked as a very successful real estate agent in which she managed million-dollar properties. After several years of helping clients realize their real estate dreams, Nikkia wanted to explore other opportunities aligned with her personal goals to pursue a marketing and public relations career — a very bold decision given Nikkia had no background in the two fields. She established her marketing and public relations firm, TENÉ NÍCOLE, and she immediately put her knowledge and creative skills to work, carving out her path to success. Nikkia has raised conversation and opportunities for clients and garnered key relationships to enhance their publicity via television, magazine, and radio. Her efforts continue to maximize the exposure clients receive nationally and internationally. Since pursuing her dream of building her well-known, recognized brand, she has experienced tremendous success. Black Enterprise Magazine touted her as a PR maven, and in 2020 PR News honored her as “Top Women In PR.” Her firm has represented a roster of past and current clients, including Fortune 500 and Inc 5000 companies and notable multi-million dollar brands. Nikkia is a powerhouse in her own right and executes public relations initiatives at the highest capacity. She’s strategic, creative, savvy, generous, and extremely resourceful. She has successfully leveraged her expertise and network to produce top-notch campaigns and practical projects for her clients. Additionally, her clients have been featured on The Wendy Williams Show, The Real, NBC, ABC, FOX, TMZ, BOLD TV, Sister Circle TV, The Steve Harvey Show; The Breakfast Club, Hot 97; and numerous print/digital outlets including ESSENCE, OK!, Life and Style, Wall Street Journal, New York Times and Forbes, to name a few. Nikkis also founded Support Your Girlfriends, an initiative that builds a community to support professional women tired of not having a seat at the table. The organization’s mantra is: create your table and set a precedent for how the support of women should be! There are three concepts under the #SupportYourGirlfriends initiative: SupportHER, Pow(H)er, and CelebrateHER.
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